Privacy Policy

Who we are believes in protecting the privacy of visitors and users of our website and supports measures that provide online users and consumers with control over personal information. This privacy policy is designed to assist you in understanding if/how we collect, use and safeguard the personal information you provide to us and to demonstrate or firm and continuing commitment to the privacy of information provided by those visiting or interacting with our site.

Policy Modifications

By using our site, you consent to our collection and use of your personal information as described in this Privacy Policy. This policy will be continuously assessed against new technologies, business practices and our customers’ needs. We reserve the right to amend this privacy policy at any time with or without notice. Changes to this privacy policy will be effective at the time they are posted to the site.

Information Collection

1) Personal Information

We, i.e, do NOT collect any personal information from you, unless you provide us with the same while subscribing to our newsletter or when you subscribe to us as a contributor.

2) Website Use Information

Our analytics and advertising systems fetch information like your system IP, location etc automatically. However, this information is NOT individual and thus we or anyone else can not identify any individual. The information is obtained by third party systems to understand our website performance and the user behavior to optimize the advertisements shown to you.

Legally Compelled Disclosure of Information may disclose information collected when required by law, or legally compelled to do so, or for the protection of our legal rights if there is reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our rights or to protect the safety of our users and the Public.

Data Security

We offer the use of a secure server. We have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online to prevent unauthorized access, maintain data accuracy, and ensure the correct use of information. Please note that your information will be stored and processed on our computers in India. The laws on holding personal data in India may be less stringent than the laws in other countries.

This site contains links to other websites that are provided as pointers to information on topics that may be useful to the users of our website. Please be advised that when you follow a link to another site, you leave our website (i.e and your interactions are no longer protected by our privacy policy. is not responsible for the privacy practices employed by websites linked to or from our website or the information or content contained therein.

Social Media sites

We use some social media (for example,, WhatsApp, etc) to interact with its customers. does not use social media websites to solicit or collect personal information from individuals and our privacy policy does not apply to these sites.

Acquisition or Changes in Ownership

In the event that this website (or a substantial portion of its assets) is acquired, your information would be considered part of those assets, and may be part of those assets that are transferred.

Children’s Online Privacy

We do not knowingly collect any information from anyone under 13 years of age, nor do we intend to solicit any information from children under 13. Our website, products and services are directed to people over the age of 18 and we ask that children (under the age of 18) do not submit any personal information to us.

COOKIE USAGE DISCLOSURE uses a standard technology called “cookies” (see explanation below, “What is a cookie?”) on select pages, and web server log files to collect and analyze information about how visitors use our web pages. Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent on our website and the websites visited just before and just after our website.

What is a cookie?

A cookie is a small file that a website places on your computer to allow it to retain information about your visit to the website. Your computer will only return information in the cookie to the website that initially placed it on your computer. A cookie should not be retrievable by any website other than the one that originally created it. There are two types of cookies: session and persistent. Session cookies only last as long as your web browser is open. Once you close your browser, the cookie disappears. Persistent cookies store information on your computer for longer periods of time, perhaps permanently. Please note that a cookie is not a malicious virus, Trojan horse or spyware. Other than using a very small amount of disk space, cookies do not alter your computer in any way.

Why is using cookies?

IDEAL uses persistent cookies to determine whether a visitor is new to our site or is making a return visit. Our cookies are managed through code written by the provider of our web monitoring software. The cookies are only used by the web monitoring software. We do not collect any personal data whatsoever about our visitors through the use of cookies. Our cookies are used by the web monitoring software to establish usage statistics for our site. These statistics help us determine the effectiveness of our web pages. This information is used to help design user-friendly web pages that provide you with the information you need in an easy to use format. We only use cookies to better serve our valued customers.

Controlling cookies on your computer

You can control the use of cookies on your computer through security features incorporated into the web browser you are using. Check the help options available for your browser or consult your browser provider’s website for further information.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.


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